Investor Relations

Business Strategies

IBJ Marriage & Life Design Support Company

Deploying Measures for Further Growth in and outside Japan

To achieve further growth domestically and overseas, we are taking uniquely IBJ measures that leverage our comprehensive strengths. We are also concentrating on shareholder-focused management.

Medium-Term Management Plan

Progress and Roadmap of the Mid-Term Management Plan
(2021-2027)

Roadmap of primary KPIs and secondary KPIs

2021actual results 2024forecast 2027forecast
Primary KPI
Number of couples
married
 10,402couples 15,000couples 25,000couples
Primary KPI
Number of affliates
 
 3,039companies 5,000companies 10,000companies
Secondary KPI
Number of arranged
marriage meeting members
87,000peoples 132,000peoples 200,000peoples
Secondary KPI
Number of matching
members
 179,000people 195,000people 250,000people

Performance Target for final Year of the Mid-Term Management Plan
(2021-2027)

Strategies to achieve net sales of 30 billion yen and operating income of 5billion yen in 2027-

Strategy1 Develop new Channels to attract customers
  Develop new Channels to Attract Customers
 
Strategy2 Increase LTV by expandigng revenue points and enhancing added value
  Seize the potential business opportunities surrounding marriage-hunting activities to make a profit
 
Strategy3 Expand support for affiliates
  Strength support for affiliates to expand
business and a membership base
 
Strategy4 Strengthen corporate branding
  Aim to estblish the position of “marriage/marriage hunting = IBJ” and improve ability to attract affiliates

Strategy 1 Develop new Channels to attract customers Develop new Channels to Attract Customers

Elevate people experienced in matching service to Directly-Managed Lounge Business and Affiliate Business

Major matching service providers

Marriage Hunting Party Marriage Hunting Apps Dating Apps

Matching businesses

PARTY☆PARTY

Bridal Net

youbride

Rush

To those who couldn’t find suitable partner using the matching app

Matching service users’ concerns

  • I don’t know if he/she wants to get married
  • I don’t know if he/she is serious about a relationship
  • I have difficulty in developing a relationship toward marriage

Directly-Managed Lounge Business

IBJ Members

Sunmarie

ZWEI

Affiliate Business

Japan Marriage Consulting Federation

Affiliates 3,181companies

* As of March 31, 2022

Strategy 2 Increase LTV by Expanding Revenue Points and Enhancing Added Value

Seize the potential business opportunities surrounding marriage-hunting activities to make a profit

Strategy 3 Expand Support for Affiliates

Strengthen support for affiliates to expand business and a membership base

Support for new memberships

(Support new memberships by utilizing a platform and providing know-how)

  • Enhance secretatiat support

  • Provide traffic-based support to attract customers

  • Provide know-how for sales activities for new memberships

Increase the number of affiliates

Support for start-ups

(Provide strong support for business start-ups at the time of new opening)

  • Update initial training

  • Create a community for sharing know-how

  • Extras (Capital, talent)

Increase profitability of affiliates

Strategy 4 Strengthen Corporate Branding

Aim to establish the position of “marriage/marriage hunting = IBJ” and improve the ability to attract affiliates

Running ads in trains and subways nationwide on a lange scale from April 2022

Routes where our ads are placed

Started placing ads in
trains and subways in metropolitan areas such as Tokyo Metro lines, Toei
Subway lines, Osaka Metro lines, Meitetsu lines, and
Fukuoka City Subway lines

* Our ads are not placed on some routes.