Investor Relations
Business Strategies

Deploying Measures for Further Growth in and outside Japan
To achieve further growth domestically and overseas, we are taking uniquely IBJ measures that leverage our comprehensive strengths. We are also concentrating on shareholder-focused management.
Medium-Term Management Plan
Progress and Roadmap of the Mid-Term Management Plan
(2021-2027)
Roadmap of primary KPIs and secondary KPIs
2021actual results | 2024forecast | 2027forecast | |
Primary KPI
Number of couples
married |
10,402couples | 15,000couples | 25,000couples |
Primary KPI
Number of affliates
|
3,039companies | 5,000companies | 10,000companies |
Secondary KPI
Number of arranged
marriage meeting members |
87,000peoples | 132,000peoples | 200,000peoples |
Secondary KPI
Number of matching
members |
179,000people | 195,000people | 250,000people |
Performance Target for final Year of the Mid-Term Management
Plan
(2021-2027)
Strategies to achieve net sales of 30 billion yen and operating income of 5billion yen in 2027-
Strategy1 | Develop new Channels to attract customers |
---|---|
Develop new Channels to Attract Customers |
|
Strategy2 | Increase LTV by expandigng revenue points and enhancing added value |
Seize the potential business opportunities surrounding
marriage-hunting activities to make a profit |
|
Strategy3 | Expand support for affiliates |
Strength support for affiliates to expand business and a membership base |
|
Strategy4 | Strengthen corporate branding |
Aim to estblish the position of “marriage/marriage hunting = IBJ” and improve ability to attract affiliates |

Strategy 1 Develop new Channels to attract customers Develop new Channels to Attract Customers
Elevate people experienced in matching service to Directly-Managed Lounge Business and Affiliate Business

Major matching service providers
Marriage Hunting Party Marriage Hunting Apps Dating Apps
Matching businesses
PARTY☆PARTY
Bridal Net
youbride
Rush
To those who couldn’t find suitable partner using the matching app

Matching service users’ concerns
- I don’t know if he/she wants to get married
- I don’t know if he/she is serious about a relationship
- I have difficulty in developing a relationship toward marriage
Directly-Managed Lounge Business
IBJ Members
Sunmarie
ZWEI
Affiliate Business
Japan Marriage Consulting Federation
Affiliates 3,181companies
* As of March 31, 2022
Strategy 2 Increase LTV by Expanding Revenue Points and Enhancing Added Value
Seize the potential business opportunities surrounding marriage-hunting activities to make a profit

Strategy 3 Expand Support for Affiliates
Strengthen support for affiliates to expand business and a membership base
Support for new memberships
(Support new memberships by utilizing a platform and providing know-how)
-
Enhance secretatiat support
-
Provide traffic-based support to attract customers
-
Provide know-how for sales activities for new memberships

Increase the number of affiliates
Support for start-ups
(Provide strong support for business start-ups at the time of new opening)
-
Update initial training
-
Create a community for sharing know-how
-
Extras (Capital, talent)

Increase profitability of affiliates
Strategy 4 Strengthen Corporate Branding
Aim to establish the position of “marriage/marriage hunting = IBJ” and improve the ability to attract affiliates
Running ads in trains and subways nationwide on a lange scale from April 2022
Routes where our ads are placed
Started placing ads in
trains and subways in metropolitan
areas such as Tokyo Metro lines, Toei
Subway lines, Osaka
Metro lines, Meitetsu lines, and
Fukuoka City Subway lines
