"Kon-Katsu (Marriage-hunting)" markets likely to see further growth
Born in 2007 as part of the wedding market, the marriage-hunting market now makes up some 25% of the wedding market in Japan. Society is coming to see it as only natural that, if a person wants to get married, certain efforts must be made.
Marriage-hunting styles are becoming increasingly diverse as even higher quality and wider-ranging services are offered, and national and local governments are expected to increase their support. Factors such as these are causing new companies to enter the market and encouraging market growth.