“Kon-Katsu (Marriage-hunting)” markets likely to see further growth
Amount spent per person
Portential Market Size 11billion US$ in Japan
※1 Demographic data on the unmarried population aged between 20-59 (2015 National Census)
※2 Percentage of those who are under marriage-hunting based on the results of the Japanese Life Course Panel Survey (JLPS 2009) conducted by the Institute of Social Science, The University of Tokyo
※3 Estimated by IBJ based on a similar expenditure item with that of the marriage-hunting service retrieved from the consumer expenditures by unmarried working householders in the 2013, Family Income and Expenditure Survey.